Our Mission

Yiming Zhang is an engineer and an entrepreneur. Yiming held key tech positions at two emerging online platforms early on in his career, worked at Microsoft, and founded a search engine that helped users find housing information. He founded ByteDance with Rubo Liang in 2012, which has since developed a wide range of globally acclaimed products and services, including Toutiao, Douyin, TikTok, Lark, Doubao, Dola, and Volcano Engine.

Yiming served as the Chief Executive Officer of ByteDance from 2012 to 2021. Since then, Yiming has dedicated his focus to long-term strategy, organizational culture, and social responsibility. He believes that a company should be developed as a product and advocates maintaining an "ordinary mind" to ensure long-term corporate development. He hopes that ByteDance is a company that embodies "pragmatic romanticism".

Rubo Liang is the Chairman and Chief Executive Officer of ByteDance, a company that he co-founded with Yiming Zhang in 2012. Rubo previously held a number of critical roles within ByteDance, including leading product development and research for several products in the early years, leading the company's enterprise system Lark and the efficiency engineering department, and taking charge of human resources and management during a period of rapid growth and expansion. Rubo has been the Chief Executive Officer of ByteDance since late 2021.